B.Voc. (Digital Marketing)

BVC04 B. Voc. (Digital Marketing)

The objective of this programme is to prepare students for a career in diverse sectors of the industry, in India and abroad. The programme is a combination of skills and professional education needed to carry out commercial transactions using electronic commerce and marketing techniques, developed digitally. It is designed for equipping students to keep up with the emerging trends and challenges in the field of Digital Marketing, Social Media Marketing, Management, ICT, Website-development, etc. It also facilitates learning in theory and practice of different functional areas of management. 

The course structure is as follows: 

Semester 1: 

(i)Fundamentals of Computers (Compulsory)
(ii)General Elective courses (two) (as prescribed in the syllabus)
(iii) Skill Elective courses (four) (as prescribed in the syllabus)
(iv) NSS/NCC/Sports/Cultural Activities (Any one)
(v)Campus Activities On exit after Sem. I, Certificate (Digital Marketing) will be awarded. 

Semester II: 

(i)Foundation English (Compulsory)
(ii) General Elective courses (two) (as prescribed in the syllabus)
(iii) Skill Elective courses (four) (as prescribed in the syllabus)
(iv) NSS/NCC/Sports/Cultural Activities (Any one)
(v) Campus Activities On exit after Sem. II, Diploma (Digital Marketing) will be awarded.

Second Year/Third Year: 

(i)Compulsory Courses : 

Semester III: Business Communication
Semester IV: Environmental Science
Semester V: Business Ethics

(ii) General Elective courses (as prescribed in the syllabus)
(iii)Skill Elective courses (as prescribed in the syllabus)
(iv)Campus Activities On exit after Sem. IV, Advanced Diploma (Digital Marketing) will be awarded and on completion of all the six semesters, B.Voc. Degree (Digital Marketing) will be awarded.

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